In response to the COVID-19 pandemic and its disproportionate impact on the LGBTQIA+ community, ZMM partnered with Depop to deliver a rapid-response, community-led fundraising campaign in support of the UKQTIBIPOC Hardship Fund.
Leveraging our network of talent and brand partners, we curated a two-week flash sale hosted by ZMM talent Miss Jason. The fundraiser featured pre-loved pieces donated by leading cultural figures such as FKA Twigs, Iris Law, Lily Allen, Damson Idris and Mabel, alongside brands including Nike, 16 Arlington, Conner Ives, Levi’s and Martine Rose.
ZMM led the campaign end-to-end, from creative direction and content production to archive coordination and comms – delivering a culturally resonant initiative that mobilised community and drove meaningful impact.
The campaign raised over £16,500 within two weeks, supporting queer, trans, and intersex Black, Indigenous, and people of colour, and generated international media coverage across leading titles including US Vogue, Dazed, i-D, The Face, Hypebeast, Hypebae, 10 Men, and HuffPost.