Kelela New Avatar

Production

24 hours. One dream client. One unforgettable night.

We worked with groundbreaking artist Kelela to celebrate the launch of her latest album, New Avatar, bringing her closest supporters together for an intimate playback party built around the world of the record.

ZMM handled 360 production, with just 24 hours to bring the the experience to life, securing iconic East London concept store LN-CC as our venue partner and drinks partnerships with Ketel One Vodka, Don Julio Tequila and Mirchi Rum.

With lines around the block we built a scorcher of a night that felt considered, intimate and entirely Kelela.

A celebration of a new era of artistry, shared with the people most moved by it.